Online reputation management is important even for companies with sterling online reputations. Study after study shows that a strong majority of folks trust online reviews as much as a personal recommendation. In the last few years, online reputation management has gone from something that’s nice for a business to have to an absolute necessity. It’s […]
Most companies that suffer from poor SEO are unaware that’s why things aren’t going well. Sub-standard SEO doesn’t manifest itself as social media marketing posts with a small number of likes or clicks. The signs are websites that don’t reach their potential customers, meager sales, listless traffic and a general sense that the business has […]
There’s a lot of confusion around Google Analytics and AdWords: what they are, what they aren’t, and ultimately what they can do for a business. Many believe they’re synonymous with SEO, but they aren’t exactly the same. Simply put, Google Analytics and AdWords have increased specificity and brevity. If one thinks of internet marketing as […]
If you want to increase your website traffic, you need to attract the attention of your readers. But with the overabundance of online content, there is no reason why readers should read your content if it isn’t engaging them. Improving SEO content is a priority when it comes to attract traffic to your website. One […]
Increasing your ranking on Google Index is no longer a matter of producing relevant content. There’s a golden rule of SEO that says that content has to add value to the reader. Do you find that your website’s visitors often comment, share your content through social media, and post links to your website on their […]
You may have a great idea, but what good is it if you can’t relay it to your readers? Truly effective writing lies in its ability to attract the reader’s attention, and to keep it throughout the whole post. So improving SEO content with powerful writing to communicate your ideas the best way possible. Here […]
There is nothing worse than pouring months of work into your website, watching your audience increase, and taking a breath of relief per the success of your website, only to one day find yourself removed from Google’s search results. However, that is the reality that many websites face by not being familiar with the rules […]
Some people cringe when they hear “nofollow” tag in SEO. The reason for this is that SEOs detest nofollow links. But it must not always be the case. In 2005, search engines created a nofollow attribute to fight link spam. Then, Google recommended that website owners must use it for paid link ads. It was […]
One of the problems of some small business owners is that they don’t hire a professional web design agency to handle their project. It’s true that hiring professionals can be expensive. But the results they offer outweigh the cost of hiring them. The majority of business owners who build their own site or hire an […]
Social media is fun. And Instagram is one of the most popular platforms. Millions of people around the world ask themselves “how can I get more followers on Instagram?”. Well, you need to focus on the fun side. But you must also give your audience a reason for why they must follow your account. In […]
