SEO or CPC: Which One is Better for Your Company?


The importance of online marketing can no longer take the back seat. These days, people are more likely to visit your site through a search engine than by going directly to it. In fact, the majority of web users find websites through a search engine. It makes it clear that it’s essential to improve your […]

Difference Between SEO and CPC


The primary difference between SEO and CPC is that the traffic from SEO is free while the visitors from CPC isn’t. But they’re an essential part of your Search Engine Marketing (SEM). Several factors affect how your content or ads will appear on Search Engine Results Page (SERP). The keywords you’re targeting, the keywords you […]