Why Updating Your Content is Ideal?

Why Updating Your Content is Ideal

Your company’s blog is a valuable marketing tool. But if you don’t update it frequently, its essence will lose. Your old content should also be updated to improve existing traffic further to your blog and conversions. What are the other reasons you should consider updating your old content? One of the primary reasons to update […]

Can Startup Benefit from a Local SEO?

Can Startup Benefit from a Local SEO

The majority of users who make local searches make an actual visit to the store within a day. It means that there is a massive conversion rate in local SEO. If you are a startup company, it presents a better opportunity for you to bring more customers to your shop. Even if your business operates […]

Difference Between SEO and CPC


The primary difference between SEO and CPC is that the traffic from SEO is free while the visitors from CPC isn’t. But they’re an essential part of your Search Engine Marketing (SEM). Several factors affect how your content or ads will appear on Search Engine Results Page (SERP). The keywords you’re targeting, the keywords you […]

How to Boost Local SEO Rankings?

Boost Local SEO Rankings

  Local businesses think differently than their larger businesses counterpart. One the reasons is that they must focus on capturing the attention of the locals. That said, it’s ideal to learn how to boost local SEO rankings to improve web presence on search engines.   Google’s algorithm for all local searches is based on blended […]