Google recently announced that it’s going to expand its hate-speech policy. This move will address issues about ads found in inappropriate content online. Even though Google updates its policies regularly, this particular update is a significant one as it may affect SEO agencies.
The New Harmful Content Guidelines
One of the reasons Google changed its content guidelines is to guard its platform against explicit content. They’re also changing their policies to stop the spread of fake news in its social media and search results. The Hill reported that Google prohibited more than 200 publishers from appearing in its search results. The implementation of new policies aims to create a more positive Internet. Google’s new policies address an increasingly toxic online environment, and we can all agree that a significant amount of content is at the edge of hate speech. The changes, however, broaden its definition of what hate speech is, and the new policies about hate speech would now include immigrants and refugees and its language guidelines.
What Does it Mean for SEO agencies?
It means that digital marketers have to be choosier in accepting new clients. But how should SEO companies choose a good client? Should they apply ethical judgments? Would the decision depend on the company’s code of ethics, or should they leave it up to Google? Google has released guidelines for firms that are looking for SEO services, and SEO agencies can use those guidelines to choose potential clients. Here at Websites Depot, we follow those policies to help us select clients based on what Google deems as good clients. It helps us in making sure that there are no personal biases in making our decisions. In other words, as long as our clients meet the right policies and don’t violate Google Adwords, we’ll accept them. Google dislikes content about counterfeit products, dangerous items, or services about recreational drugs or firearms. It also doesn’t like content that encourages a dishonest behavior. However, these policies will soon get an update. As a result, SEO agencies would have a more extensive resource in determining what clients to take on. But will the new policies of Google create a safer Internet? As digital marketers, it’s not our responsibility to answer that. Rather, it’s our role to help our clients rank highly in the search engine results page. Because digital marketers follow the guidelines of Google, it’s highly likely that the Internet will be a better place, as it offers better content with no hate speech.