What is Branding and Why Should You Invest in It

What is Branding and Why Should You Invest in It

You probably heard about it many times, but are not sure what is branding and why should you invest in it. As it usually happens in marketing, branding is one of those terms everybody knows but can’t say exactly what it means. It’s basically one of the most important aspects of any business. Branding can […]

Marketers Must Focus On Brand Awareness – Here’s Why

Brand Awareness

Before the birth of social media marketing, brand awareness was a top priority. If a brand could advertise on TV or in print, it could easily dominate the industry. In the early days of advertising, brands didn’t need to focus on emotional benefits or unique selling propositions to obtain guaranteed reach. In today’s advertising landscape, […]

TOP 5 Social Media Do’s and Don’ts

Social Media Do's and Don'ts

Using Social Media can be a chore, especially when you’re using one for work, one for business, and one for your own personal accounts. Chances are you can get really bogged down with all the expectations of marketing and branding with social media. What many people fail to realize is there are two sides to […]